Brand Identity
How to become a Media Eyecon
Ten tips on branding
To build a successful brand you should:
Focus on what your business achieves for its customers. Your brand is no good to you if it isn't delivering what customers want.
Take ownership of your brand. Pay attention to customers' needs, but control what you want your brand to mean to them.
Be honest. If you don't believe in your brand, no one else will.
Keep your brand simple by focusing on a small number of key brand values.
Be consistent. Every aspect of your business should make customers feel the same way about you.
Be thorough. Look at all your systems to make sure they help to support your brand.
Involve employees. Make sure they understand your brand and believe in it.
Communicate your brand. If you have a logo, use it everywhere, but make sure the quality is consistent.
Meet and exceed what your brand promises. Failing, just once, can cause lasting damage to your brand.
Manage your brand. Continually look for opportunities to make improvements. And don't be afraid to make changes to reflect shifts in the way you do business or new trends in your market.
Branding package I designed for a Media Eyecon Lutonya M. Lang of www.industrybuzzz.com Notice matching color scheme used throughout; business card, logo, flyer, event tickets, and Myspace page. Logo also appears on each promotional item very distinctly.
The design of your logo really doesn’t matter.
Would you choose MSN as your search engine over Google because of their logo? No, having a nice professional logo is great, but it very rarely increases sales. I’m all for a professional logo, but don’t think you need to spend a fortune on it. It’s more important to include your logo on every piece of communication. Put it on business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, etc…
-Nick Rice
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